Productivity and Luxury Living In Portugal

Executive Global: What is it that makes the Parque das Nações (Park of Nations) area of Lisbon so special?

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Chitra Stern: Parque das Nações exemplifies the 15-minute city model, where residents have seamless access to work, education, healthcare, leisure, and green spaces within a short walk or bike ride. As part of the Lisbon Oriente district, it benefits from excellent connectivity, with major transport hubs linking to the airport and wider Europe. Designed with sustainability and quality of life in mind, it offers a harmonious blend of contemporary architecture, cultural venues, waterfront living, and a thriving business ecosystem, making it an ideal location for modern families and investors.
 

EG: How does your unique approach to the family market differ from conventional hotels in a way that keeps you ahead of competitors?

CS: Martinhal was created with families at the core of its design, not as an add-on. Unlike conventional hotels, we seamlessly integrate

contemporary aesthetics with thoughtful services tailored to parents and children alike. From our baby concierge and kids’ clubs to elevated dining

experiences in welcoming settings, every element ensures families feel considered and cared for, making travel both effortless and enriching.​
 

EG: The Martinhal Family Hotels & Resorts consists of the Martinhal Sagres resort, Martinhal Quinta, Martinhal Lisbon Chiado, Martinhal Lisbon Oriente, and Martinhal Residences. How would you compare and contrast these developments?

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CS: Each Martinhal property is distinct yet unified by our commitment to family￾friendly luxury. Martinhal Sagres offers an immersive beachfront experience in the Algarve, while Martinhal Quinta in Quinta do Lago provides privacy and exclusivity in one of Portugal’s most prestigious regions. Martinhal Lisbon Chiado caters to families seeking a city-centre retreat, blending heritage with modern comfort. Martinhal Lisbon Oriente and Martinhal Residences introduce this ethos to a dynamic urban setting, featuring apartments enriched with Portuguese art and design, celebrating the country’s cultural heritage while offering sophisticated contemporary living.

EG: Having successfully grown the business from scratch to a multimillion-euro enterprise, what fundamental attributes must an entrepreneur possess to succeed in this industry?

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CS: Resilience, vision, and adaptability are crucial, but understanding the human side of spaces is equally vital. Hospitality and real estate

are not just about structures; they shape experiences and communities. A deep commitment to people—whether guests, residents, employees, or partners—combined with strong financial discipline and a passion for innovation, creates lasting success.
 

EG: You received a Medal of Merit for Tourism by the Portuguese Government for your outstanding contribution to the economy and tourism sector. Why is it important to give back to the community that made you successful?

CS: Sustainable success is rooted in continuous contribution. Through Edu Hub Lisbon and United Lisbon International School, we are

fostering education and entrepreneurship, impacting future generations. United Lisbon’s rapid growth and becoming the first European partner of Duke’s Education highlight our commitment to providing world-class learning opportunities. I strongly believe in lifelong learning to stay ahead— over the past year, I have been furthering my executive education at London Business School.

EG: The Elegant Group has thrived under the capable leadership of the Stern family for over two decades. What can high-net-worth investors look forward to when working with you?

CS: With an established history of delivering high-quality developments over the past two decades, we offer investors security, innovation, and long-term value. Our approach ensures assets are well-positioned in Portugal’s high-growth market, balancing architectural excellence with strong financial fundamentals. We create properties that not only appreciate in value but also enrich the very communities they are part of.   EG