Productivity and Luxury Living In High Country Real Estate

Executive Global: How would you describe the most desirable areas in Ashe, Avery, Alleghany and Watauga,  as well as their most appealing attributes to high net worth individuals?   

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Billie Rogers: This area is known as the NC High Country. We are located in the Appalachian Mountains, a beautiful area where we experience all 4 seasons and summer highs are usually in the mid 80’s. We are 1.5 to 2 hours from the nearest airport. The Blue Ridge Parkway runs through our area. It’s truly breathtaking nearly every time you get in your car - not to mention spending time outside hiking, fishing, kayaking!  
 

EG: Having lived in High Country for almost 30 years, how important is it to know the minute details about the local neighbourhood to ensure the best customer service experience?

BR: I don’t believe people just buy a house, they buy into a community!  I like to take my clients to the various areas so they can see their

neighbours. Do they like to be on the river? Eat out at fantastic restaurants? Shop? Ski? Hike? We have all of that and your community will determine

if you need to drive to get to it.  

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EG: And how may your unique background in building and interior design provide additional value to clients?  

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BR: My husband was a general contractor and worked for a design firm. This helps me immensely in focusing on potential issues with your next home purchase. I often can make suggestions on how to turn an issue into an asset and make it a desirable feature of the home.  

EG: Can you identify three key productive moments in the past where your career really started to take off, along with the factors that could be attributed to your success? 

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BR: I worked for the Blowing Rock Chamber for 10 years. This allowed me to build many friendships with local business owners. We worked

closely with the Boone, Banner Elk and Ashe Chambers too.  This knowledge has helped me build my career because I can help clients determine their most desired locations. I also started in real estate in my 50’s. I felt like I needed to catch up on my real estate education.  I have been on the local association board of directors for 3 years now and actually help determine the presenters we have address the membership. I live by the motto ”Learning is Earning” - every property is different!  
 

EG: How would you say your degree in psychology has generally deepened your insight into real estate negotiations? 

BR: My psychology degree is key in my negotiation skills. Knowing the other agents, learning the Seller or Buyer motivations, these items allow for the best win-win in every transaction.  

EG: What fundamental factors do you think are key to successfully selling real estate at the maximum asking price in North Carolina? 

BR: Knowing the market! Knowing how to do a comparative market analysis with like homes in the same locations. You have to know the areas to make the best pricing suggestions.
 

EG: You also have a great deal of experience working with the local Chamber of Commerce. What kind of productive experience can wealthy clients expect when being represented by you? 

BR: When I show clients areas, I will stop at businesses that I suggest they frequent. We have an amazing spa - Westglow, in Blowing Rock.

There is a history of the building involving the artist Elliot Daingerfield. I tell them all I can about that. And Moses Cone - the Denim King, built an estate that has amazing horseback riding and hiking. We have phenomenal restaurants here! The chefs love hosting our elite celebrities that call this

area home. Schedule an appointment with me and I’ll show you lots of it!   EG